A conceptual framework for describing the role of employer branding, person-organization fit and employee engagement in shaping organizational citizenship behavior

The small and medium-sized enterprises (SME) play a fundamental role in providing job opportunities and supporting national economy. Therefore, it is essential to increase SMEs’ contributions to the economy by examining the factors that positively impact performance. As one of the main obstacles tha...

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Main Authors: Lary, Alaa Ibrahim, Omar, Rosmini
Format: Article
Language:English
Published: Macrothink Institute 2021
Subjects:
Online Access:http://eprints.utm.my/96882/1/RosminiOmar2021_AConceptualFrameworkforDescribingtheRoleofEmployerBranding.pdf
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author Lary, Alaa Ibrahim
Omar, Rosmini
author_facet Lary, Alaa Ibrahim
Omar, Rosmini
author_sort Lary, Alaa Ibrahim
collection ePrints
description The small and medium-sized enterprises (SME) play a fundamental role in providing job opportunities and supporting national economy. Therefore, it is essential to increase SMEs’ contributions to the economy by examining the factors that positively impact performance. As one of the main obstacles that hinder SMEs’ performance is workforce-related, then organizational citizenship behavior (OCB) can contribute to performance improvement. Consequently, the current research’s concern is to identify factors that are associated with employee OCB. To this end, employer branding, employee engagement and person-organization fit are proposed as antecedents of the OCB. This study contributes to the literature by identifying determinants of OCB and providing a framework that improves OCB.
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spelling utm.eprints-968822022-08-28T03:30:02Z http://eprints.utm.my/96882/ A conceptual framework for describing the role of employer branding, person-organization fit and employee engagement in shaping organizational citizenship behavior Lary, Alaa Ibrahim Omar, Rosmini HF5549.5.M63 Employee motivation The small and medium-sized enterprises (SME) play a fundamental role in providing job opportunities and supporting national economy. Therefore, it is essential to increase SMEs’ contributions to the economy by examining the factors that positively impact performance. As one of the main obstacles that hinder SMEs’ performance is workforce-related, then organizational citizenship behavior (OCB) can contribute to performance improvement. Consequently, the current research’s concern is to identify factors that are associated with employee OCB. To this end, employer branding, employee engagement and person-organization fit are proposed as antecedents of the OCB. This study contributes to the literature by identifying determinants of OCB and providing a framework that improves OCB. Macrothink Institute 2021 Article PeerReviewed application/pdf en http://eprints.utm.my/96882/1/RosminiOmar2021_AConceptualFrameworkforDescribingtheRoleofEmployerBranding.pdf Lary, Alaa Ibrahim and Omar, Rosmini (2021) A conceptual framework for describing the role of employer branding, person-organization fit and employee engagement in shaping organizational citizenship behavior. Business Management and Strategy, 12 (2). pp. 172-180. ISSN 2157-6068 http://dx.doi.org/10.5296/bms.v12i2.19050 DOI : 10.5296/bms.v12i2.19050
spellingShingle HF5549.5.M63 Employee motivation
Lary, Alaa Ibrahim
Omar, Rosmini
A conceptual framework for describing the role of employer branding, person-organization fit and employee engagement in shaping organizational citizenship behavior
title A conceptual framework for describing the role of employer branding, person-organization fit and employee engagement in shaping organizational citizenship behavior
title_full A conceptual framework for describing the role of employer branding, person-organization fit and employee engagement in shaping organizational citizenship behavior
title_fullStr A conceptual framework for describing the role of employer branding, person-organization fit and employee engagement in shaping organizational citizenship behavior
title_full_unstemmed A conceptual framework for describing the role of employer branding, person-organization fit and employee engagement in shaping organizational citizenship behavior
title_short A conceptual framework for describing the role of employer branding, person-organization fit and employee engagement in shaping organizational citizenship behavior
title_sort conceptual framework for describing the role of employer branding person organization fit and employee engagement in shaping organizational citizenship behavior
topic HF5549.5.M63 Employee motivation
url http://eprints.utm.my/96882/1/RosminiOmar2021_AConceptualFrameworkforDescribingtheRoleofEmployerBranding.pdf
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