A conceptual framework for describing the role of employer branding, person-organization fit and employee engagement in shaping organizational citizenship behavior

The small and medium-sized enterprises (SME) play a fundamental role in providing job opportunities and supporting national economy. Therefore, it is essential to increase SMEs’ contributions to the economy by examining the factors that positively impact performance. As one of the main obstacles tha...

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Bibliographic Details
Main Authors: Lary, Alaa Ibrahim, Omar, Rosmini
Format: Article
Language:English
Published: Macrothink Institute 2021
Subjects:
Online Access:http://eprints.utm.my/96882/1/RosminiOmar2021_AConceptualFrameworkforDescribingtheRoleofEmployerBranding.pdf