A conceptual framework for describing the role of employer branding, person-organization fit and employee engagement in shaping organizational citizenship behavior
The small and medium-sized enterprises (SME) play a fundamental role in providing job opportunities and supporting national economy. Therefore, it is essential to increase SMEs’ contributions to the economy by examining the factors that positively impact performance. As one of the main obstacles tha...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Macrothink Institute
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/96882/1/RosminiOmar2021_AConceptualFrameworkforDescribingtheRoleofEmployerBranding.pdf |