Factors influencing online purchase intention of shopee's consumers in Malaysia
The purpose of this study is to investigate the factors influencing online purchase intention of an e-commerce platform at Johor Bahru, Malaysia. This research selected Shopee Malaysia as the target e-commerce platform and a few variables from Technology Acceptance Model (TAM) and Theory of Planned...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
HRMARS
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/96912/1/TanOweeKowang2021_FactorsInfluencingOnlinePurchaseIntention.pdf |
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Factors influencing online purchase intention of Shopee’s consumers in Malaysia
Published 2021
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