From experience to influence: positive contribution of electronic Word‐of‐Mouth (eWOM) towards DERMAGs product
Purpose: The purpose of this paper is to better understand the critical components of mobile viral marketing strategies. A conceptual model is proposed and empirically tested the grounded theory of social conditions, attitudinal conditions, personal conditions, consumption conditions and resource-ba...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
Studia Universitatis
2019
|
| Subjects: |
