Neuromarketing research in the last five years: a bibliometric analysis
Neuromarketing (NM) is an application of neuroimaging and physiological tools to record the neural correlates of consumers’ behaviour (e.g., decision-making, emotion, attention, and memory) toward marketing stimuli such as brands and advertisements. This study aims to present the current tools emplo...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cogent OA
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/97546/1/NorZafir2021_NeuromarketingResearchInTheLastFiveYearsABibliometricAnalysis.pdf |