Embracing digital interactive platforms for rapid internationalization

Digital interactive platforms (DIP) enhance communication in a growing online interaction and promote innovation in small business operations. However, there is still a lack of knowledge about the interactions between small and medium-sized enterprises (SMEs) and stakeholders via DIP and the factors...

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Main Authors: Mohamad, Azlina, Mohd. Rizal, Adriana, Ho, Theresa Char Fei, Anor Salim, Farah Akmar
Format: Article
Language:English
Published: Science Press 2022
Subjects:
Online Access:http://eprints.utm.my/98685/1/AdrianaMohdRizal2022_EmbracingDigitalInteractivePlatforms.pdf
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author Mohamad, Azlina
Mohd. Rizal, Adriana
Ho, Theresa Char Fei
Anor Salim, Farah Akmar
author_facet Mohamad, Azlina
Mohd. Rizal, Adriana
Ho, Theresa Char Fei
Anor Salim, Farah Akmar
author_sort Mohamad, Azlina
collection ePrints
description Digital interactive platforms (DIP) enhance communication in a growing online interaction and promote innovation in small business operations. However, there is still a lack of knowledge about the interactions between small and medium-sized enterprises (SMEs) and stakeholders via DIP and the factors contributing to accelerating internationalization. Therefore, this study aims to explore the DIP used by SMEs to interact with service providers to accelerate their internationalization. This study applied the case study methodology and used a dyadic process with selected service providers and Malaysian manufacturing SMEs. The findings of this study examine the interactions of SMEs and service providers, specifically through DIP. From the analysis, two factors contributing to SMEs' rapid internationalization can be deduced. The novelty of this study is that it contributes to the understanding of the DIP used by SMEs to interact with service providers and identifies internal resources and the external environment as DIP factors for SMEs' rapid internationalization. A framework is provided for SMEs to use DIP for rapid internationalization.
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spelling utm.eprints-986852023-01-30T04:59:43Z http://eprints.utm.my/98685/ Embracing digital interactive platforms for rapid internationalization Mohamad, Azlina Mohd. Rizal, Adriana Ho, Theresa Char Fei Anor Salim, Farah Akmar HD Industries. Land use. Labor HG Finance Digital interactive platforms (DIP) enhance communication in a growing online interaction and promote innovation in small business operations. However, there is still a lack of knowledge about the interactions between small and medium-sized enterprises (SMEs) and stakeholders via DIP and the factors contributing to accelerating internationalization. Therefore, this study aims to explore the DIP used by SMEs to interact with service providers to accelerate their internationalization. This study applied the case study methodology and used a dyadic process with selected service providers and Malaysian manufacturing SMEs. The findings of this study examine the interactions of SMEs and service providers, specifically through DIP. From the analysis, two factors contributing to SMEs' rapid internationalization can be deduced. The novelty of this study is that it contributes to the understanding of the DIP used by SMEs to interact with service providers and identifies internal resources and the external environment as DIP factors for SMEs' rapid internationalization. A framework is provided for SMEs to use DIP for rapid internationalization. Science Press 2022-06 Article PeerReviewed application/pdf en http://eprints.utm.my/98685/1/AdrianaMohdRizal2022_EmbracingDigitalInteractivePlatforms.pdf Mohamad, Azlina and Mohd. Rizal, Adriana and Ho, Theresa Char Fei and Anor Salim, Farah Akmar (2022) Embracing digital interactive platforms for rapid internationalization. Xinan Jiaotong Daxue Xuebao/Journal of Southwest Jiaotong University, 57 (3). pp. 89-101. ISSN 0258-2724 http://dx.doi.org/10.35741/issn.0258-2724.57.3.8 DOI:10.35741/issn.0258-2724.57.3.8
spellingShingle HD Industries. Land use. Labor
HG Finance
Mohamad, Azlina
Mohd. Rizal, Adriana
Ho, Theresa Char Fei
Anor Salim, Farah Akmar
Embracing digital interactive platforms for rapid internationalization
title Embracing digital interactive platforms for rapid internationalization
title_full Embracing digital interactive platforms for rapid internationalization
title_fullStr Embracing digital interactive platforms for rapid internationalization
title_full_unstemmed Embracing digital interactive platforms for rapid internationalization
title_short Embracing digital interactive platforms for rapid internationalization
title_sort embracing digital interactive platforms for rapid internationalization
topic HD Industries. Land use. Labor
HG Finance
url http://eprints.utm.my/98685/1/AdrianaMohdRizal2022_EmbracingDigitalInteractivePlatforms.pdf
work_keys_str_mv AT mohamadazlina embracingdigitalinteractiveplatformsforrapidinternationalization
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AT hotheresacharfei embracingdigitalinteractiveplatformsforrapidinternationalization
AT anorsalimfarahakmar embracingdigitalinteractiveplatformsforrapidinternationalization