Increasing destination loyalty of international students towards Malaysian higher educational institutions
Educational tourism has gained popularity worldwide due to the emergence of the knowledge economy that has increased the global demand for tertiary education. Therefore, the trend has inspired this study to examine the factors affecting international students’ destination loyalty to revisit and reco...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Institute of Advanced Engineering and Science
2022
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/98716/1/AiChinThoo2022_IncreasingDestinationLoyaltyofInternationalStudents.pdf |