The state of customer oriented-behavior in the health tourism hospitals in Malaysia
The purpose of this paper is to examine the state of customer-oriented behavior in the health tourism hospitals in Malaysia.This study involved 343 nurses in the 13 health tourism hospitals in Malaysia.Administered on-site questionnaire survey was used as the main method of data collection.Descripti...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Center for Enhancing Knowledge, UK
2013
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/10380/1/H4.pdf |
| _version_ | 1803626037417869312 |
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| author | Ong, Choon Hee Johari, Husna |
| author_facet | Ong, Choon Hee Johari, Husna |
| author_sort | Ong, Choon Hee |
| collection | UUM |
| description | The purpose of this paper is to examine the state of customer-oriented behavior in the health tourism hospitals in Malaysia.This study involved 343 nurses in the 13 health tourism hospitals in Malaysia.Administered on-site questionnaire survey was used as the main method of data collection.Descriptive
analysis and test of significant differences were employed to investigate the state of customer-oriented behavior among nurses in the health tourism hospitals.The findings revealed that the level of customer-oriented behavior among the nurses was high and the
re were significant group differences in the level of customer-oriented behavior among the nurses’ gender, age group and years of work experience. These findings may be of help to healthcare managers to train their nurses to become more customer-oriented. |
| first_indexed | 2024-07-04T05:43:48Z |
| format | Article |
| id | uum-10380 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:43:48Z |
| publishDate | 2013 |
| publisher | Center for Enhancing Knowledge, UK |
| record_format | dspace |
| spelling | uum-103802016-04-19T01:21:53Z https://repo.uum.edu.my/id/eprint/10380/ The state of customer oriented-behavior in the health tourism hospitals in Malaysia Ong, Choon Hee Johari, Husna HD28 Management. Industrial Management The purpose of this paper is to examine the state of customer-oriented behavior in the health tourism hospitals in Malaysia.This study involved 343 nurses in the 13 health tourism hospitals in Malaysia.Administered on-site questionnaire survey was used as the main method of data collection.Descriptive analysis and test of significant differences were employed to investigate the state of customer-oriented behavior among nurses in the health tourism hospitals.The findings revealed that the level of customer-oriented behavior among the nurses was high and the re were significant group differences in the level of customer-oriented behavior among the nurses’ gender, age group and years of work experience. These findings may be of help to healthcare managers to train their nurses to become more customer-oriented. Center for Enhancing Knowledge, UK 2013-11 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/10380/1/H4.pdf Ong, Choon Hee and Johari, Husna (2013) The state of customer oriented-behavior in the health tourism hospitals in Malaysia. International Journal of Art and Commerce, 2 (10). pp. 9-16. ISSN 1929-7106 http://www.ijac.org.uk/Home-62 |
| spellingShingle | HD28 Management. Industrial Management Ong, Choon Hee Johari, Husna The state of customer oriented-behavior in the health tourism hospitals in Malaysia |
| title | The state of customer oriented-behavior in the health tourism hospitals in Malaysia |
| title_full | The state of customer oriented-behavior in the health tourism hospitals in Malaysia |
| title_fullStr | The state of customer oriented-behavior in the health tourism hospitals in Malaysia |
| title_full_unstemmed | The state of customer oriented-behavior in the health tourism hospitals in Malaysia |
| title_short | The state of customer oriented-behavior in the health tourism hospitals in Malaysia |
| title_sort | state of customer oriented behavior in the health tourism hospitals in malaysia |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/10380/1/H4.pdf |
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