The state of customer oriented-behavior in the health tourism hospitals in Malaysia

The purpose of this paper is to examine the state of customer-oriented behavior in the health tourism hospitals in Malaysia.This study involved 343 nurses in the 13 health tourism hospitals in Malaysia.Administered on-site questionnaire survey was used as the main method of data collection.Descripti...

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Bibliographic Details
Main Authors: Ong, Choon Hee, Johari, Husna
Format: Article
Language:English
Published: Center for Enhancing Knowledge, UK 2013
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/10380/1/H4.pdf

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