Buyer-seller relationship as a source of interactive learning and innovation: The Malaysian automotive industry perspective
The paper looks at the buyer-seller relationship between Malaysian national car companies and their local automotive parts vendors as a source of interactive learning and innovation.Innovative activities are used as the measurement for interactive learning and innovation and the IMP interaction appr...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2006
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/11452/1/99.pdf |