Push and pull innovation strategies being adopted in automotive industry
Push and pull system in innovation being applied is a critical factor to be determined in the automotive industry.The degree of adaptation of these systems would determine the overall performance of an automotive manufacturer. Either one of the methods has its advantages and disadvantages in its...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/11593/1/p65.pdf |