Service quality dimensions and customer satisfaction in Malaysian mobile telecommunication market: An empirical investigation of the mobile phone market in Malaysia

Service quality dimensions and customer satisfaction in Malaysian mobile telecommunication market: An empirical investigation of the mobile phone market in Malaysia

This paper aim to examine the relationship between service quality dimensions and customer satisfaction in Malaysian mobile telecommunication market.The population of this study comprised of Malaysian mobile phone subscribers, the sample size was 112 and it was selected with simple random sampling t...

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Bibliographic Details
Main Authors: Al-Refai, Abdalla Nayef, Mohd Noor, Nor Azila
Format: Article
Language:English
Published: Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia 2014
Subjects:
HD28 Management. Industrial Management
Online Access:https://repo.uum.edu.my/id/eprint/11860/1/11.pdf

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