The effect of entrepreneurial orientation and brand orientation on SME internationalization and performance: A conceptual framework

The effect of entrepreneurial orientation and brand orientation on SME internationalization and performance: A conceptual framework

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This paper presents a framework for determining the relationships between entrepreneurial orientation and brand orientation on internationalization and performance of SMEs with the moderating effect of industry context and organizational learning.In review of the current literature, it was found tha...

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Bibliographic Details
Main Authors: Mudalige, DM, Ismail, Noor Azizi, Dassanayaka, SWSB
Format: Article
Language:English
Published: Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia 2014
Subjects:
HB Economic Theory
Online Access:https://repo.uum.edu.my/id/eprint/11861/1/12.pdf

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