Factors influencing university students' decision to select franchise business as career option

Factors influencing university students' decision to select franchise business as career option

Franchise business helps the countries to develop their economy and create job opportunities which further boost economic growth.In 21st century mostly multinationals using franchise strategy to enter in the international market due to its cost effective advantage.The countries where MNC’s offer the...

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Bibliographic Details
Main Authors: Chee, Hee Hoe, Bhatti, Muhammad Awais
Format: Article
Language:English
Published: Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia 2013
Subjects:
LB2300 Higher Education
Online Access:https://repo.uum.edu.my/id/eprint/11867/1/20.pdf

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