Customer satisfaction: Experiences in healthcare sector
This book is written to guide readers on every aspect of customer satisfaction based on a contextualised approach and to assist in improving the service quality.It is intended as a reference in measuring customer satisfaction in a more holistic way, not only in healthcare sector but also in banking,...
| Main Authors: | , |
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| Format: | Book |
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UUM Press
2014
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| Subjects: |
| _version_ | 1825802971932262400 |
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| author | Ahmad, Hartini Allan, Mahmoud |
| author_facet | Ahmad, Hartini Allan, Mahmoud |
| author_sort | Ahmad, Hartini |
| collection | UUM |
| description | This book is written to guide readers on every aspect of customer satisfaction based on a contextualised approach and to assist in improving the service quality.It is intended as a reference in measuring customer satisfaction in a more holistic way, not only in healthcare sector but also in banking, tourism and hospitality sectors. This book provides readers with a guide on how to develop an instrument to measure customer satisfaction in different service sectors.
Readers will understand how important customer-oriented is to increase customer satisfaction which subsequently helps to minimise the operation costs for organisation to sustain. This book is also suitable as a reference to private hospitals’ policy makers, managers, decision makers and strategic planners on how best to utilise the proposed model in enhancing their customer satisfaction and loyalty. |
| first_indexed | 2024-07-04T05:49:19Z |
| format | Book |
| id | uum-12229 |
| institution | Universiti Utara Malaysia |
| last_indexed | 2024-07-04T05:49:19Z |
| publishDate | 2014 |
| publisher | UUM Press |
| record_format | eprints |
| spelling | uum-122292016-04-12T08:55:52Z https://repo.uum.edu.my/id/eprint/12229/ Customer satisfaction: Experiences in healthcare sector Ahmad, Hartini Allan, Mahmoud HD28 Management. Industrial Management This book is written to guide readers on every aspect of customer satisfaction based on a contextualised approach and to assist in improving the service quality.It is intended as a reference in measuring customer satisfaction in a more holistic way, not only in healthcare sector but also in banking, tourism and hospitality sectors. This book provides readers with a guide on how to develop an instrument to measure customer satisfaction in different service sectors. Readers will understand how important customer-oriented is to increase customer satisfaction which subsequently helps to minimise the operation costs for organisation to sustain. This book is also suitable as a reference to private hospitals’ policy makers, managers, decision makers and strategic planners on how best to utilise the proposed model in enhancing their customer satisfaction and loyalty. UUM Press 2014 Book PeerReviewed Ahmad, Hartini and Allan, Mahmoud (2014) Customer satisfaction: Experiences in healthcare sector. UUM Press, Sintok. ISBN 978-967-0474-64-9 http://uumpress.com.my/ |
| spellingShingle | HD28 Management. Industrial Management Ahmad, Hartini Allan, Mahmoud Customer satisfaction: Experiences in healthcare sector |
| title | Customer satisfaction: Experiences in healthcare sector |
| title_full | Customer satisfaction: Experiences in healthcare sector |
| title_fullStr | Customer satisfaction: Experiences in healthcare sector |
| title_full_unstemmed | Customer satisfaction: Experiences in healthcare sector |
| title_short | Customer satisfaction: Experiences in healthcare sector |
| title_sort | customer satisfaction experiences in healthcare sector |
| topic | HD28 Management. Industrial Management |
| work_keys_str_mv | AT ahmadhartini customersatisfactionexperiencesinhealthcaresector AT allanmahmoud customersatisfactionexperiencesinhealthcaresector |