Entrepreneurial orientation and business performance of women-owned small and medium enterprises in Malaysia: Competitive advantage as a mediator

The aim of this research is to examine the mediating effect of competitive advantage on the relationship between entrepreneurial orientation and performance of women-owned SMEs in Malaysia.It proposed a quantitative analysis in which entrepreneurial orientation and sources of competitive advantage...

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Main Authors: Mahmood, Rosli, Hanafi, Norshafizah
Format: Article
Language:English
Published: Center for Promoting Ideas (CPI), USA 2013
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/12295/1/9%281%29.pdf
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author Mahmood, Rosli
Hanafi, Norshafizah
author_facet Mahmood, Rosli
Hanafi, Norshafizah
author_sort Mahmood, Rosli
collection UUM
description The aim of this research is to examine the mediating effect of competitive advantage on the relationship between entrepreneurial orientation and performance of women-owned SMEs in Malaysia.It proposed a quantitative analysis in which entrepreneurial orientation and sources of competitive advantage are key success factors of SMEs.To answer the res earch questions, two hypotheses were for mulated; (a) There is significant relationship between entrepreneurial orientation and business performance, and (b)competitive advantage mediates the relationship between entrepreneurial orientation and performance. Data were collected by means of a mail survey questionnaire completed by women owner/managers randomly selected from a sampling frame of registered SMEs.The questionnaires developed from prior research were used to measure the entrepreneurial orientation and competitive advantage of the firm while performance measurement was based on subjective evaluation involving self- reported measures.The findings revealed that significant relationships exist between entrepreneurial orientation and performance, while competitive advantage was found to partially mediate the entrepreneurial orientation and performance relationships. These findings may be of help to the women owner/managers of SMEs to be more entrepreneurial oriented and developed competitive edge in order for them to survive the intensely competitive market environment.
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spelling uum-122952016-04-18T07:18:55Z https://repo.uum.edu.my/id/eprint/12295/ Entrepreneurial orientation and business performance of women-owned small and medium enterprises in Malaysia: Competitive advantage as a mediator Mahmood, Rosli Hanafi, Norshafizah HB Economic Theory The aim of this research is to examine the mediating effect of competitive advantage on the relationship between entrepreneurial orientation and performance of women-owned SMEs in Malaysia.It proposed a quantitative analysis in which entrepreneurial orientation and sources of competitive advantage are key success factors of SMEs.To answer the res earch questions, two hypotheses were for mulated; (a) There is significant relationship between entrepreneurial orientation and business performance, and (b)competitive advantage mediates the relationship between entrepreneurial orientation and performance. Data were collected by means of a mail survey questionnaire completed by women owner/managers randomly selected from a sampling frame of registered SMEs.The questionnaires developed from prior research were used to measure the entrepreneurial orientation and competitive advantage of the firm while performance measurement was based on subjective evaluation involving self- reported measures.The findings revealed that significant relationships exist between entrepreneurial orientation and performance, while competitive advantage was found to partially mediate the entrepreneurial orientation and performance relationships. These findings may be of help to the women owner/managers of SMEs to be more entrepreneurial oriented and developed competitive edge in order for them to survive the intensely competitive market environment. Center for Promoting Ideas (CPI), USA 2013-01 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/12295/1/9%281%29.pdf Mahmood, Rosli and Hanafi, Norshafizah (2013) Entrepreneurial orientation and business performance of women-owned small and medium enterprises in Malaysia: Competitive advantage as a mediator. International Journal of Business and Social Science (IJBSS), 4 (1). pp. 82-90. ISSN 2219-1933 http://ijbssnet.com/index.php/home
spellingShingle HB Economic Theory
Mahmood, Rosli
Hanafi, Norshafizah
Entrepreneurial orientation and business performance of women-owned small and medium enterprises in Malaysia: Competitive advantage as a mediator
title Entrepreneurial orientation and business performance of women-owned small and medium enterprises in Malaysia: Competitive advantage as a mediator
title_full Entrepreneurial orientation and business performance of women-owned small and medium enterprises in Malaysia: Competitive advantage as a mediator
title_fullStr Entrepreneurial orientation and business performance of women-owned small and medium enterprises in Malaysia: Competitive advantage as a mediator
title_full_unstemmed Entrepreneurial orientation and business performance of women-owned small and medium enterprises in Malaysia: Competitive advantage as a mediator
title_short Entrepreneurial orientation and business performance of women-owned small and medium enterprises in Malaysia: Competitive advantage as a mediator
title_sort entrepreneurial orientation and business performance of women owned small and medium enterprises in malaysia competitive advantage as a mediator
topic HB Economic Theory
url https://repo.uum.edu.my/id/eprint/12295/1/9%281%29.pdf
work_keys_str_mv AT mahmoodrosli entrepreneurialorientationandbusinessperformanceofwomenownedsmallandmediumenterprisesinmalaysiacompetitiveadvantageasamediator
AT hanafinorshafizah entrepreneurialorientationandbusinessperformanceofwomenownedsmallandmediumenterprisesinmalaysiacompetitiveadvantageasamediator