The moderating effects of group culture on the relationship between personality traits and customer oriented-behavior in the health tourism hospitals in Malaysia
The purpose of this paper is toexamine the moderating effect of group culture on the relationship between personality traits and customer-oriented behavior in the health tourism hospitals.This study involved 343 nurses in the 13 health tourism hospitals in Malaysia.Administered on-site questionnair...
Main Authors: | Ong, Choon Hee, Johari, Husna |
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Format: | Article |
Language: | English |
Published: |
Elite Hall Publishing House
2014
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Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/12361/1/document%288%29.pdf |
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