Predictors of travel motivations: The case of domestic tourists to island destinations in northwest of Malaysia
This paper examines the role of key socio demographic attributes and trip characteristics in travel motivations of domestic tourists to island destinations.A total of 1780 useful survey responses were collected over a period of 6 months via an assisted survey.Analysis using independent sample t-test...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Routledge
2013
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/12380/1/13.pdf |