Antecedents to willingness to boycotts among Malaysian muslims
This chapter examines the motivations and willingness to boycott of Malaysian Muslim consumers.Based on an ongoing boycott incited by the Palestinian-Israeli conflict in the Middle East, the boycott movement targets American-originated firms operating in Malaysia.To examine the factors, two firms we...
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| Format: | Book Section |
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IGI Global
2015
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| _version_ | 1803626416804200448 |
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| author | Abdul Talib, Asmat Nizam Abdul Latif, Samshul Amry |
| author_facet | Abdul Talib, Asmat Nizam Abdul Latif, Samshul Amry |
| author_sort | Abdul Talib, Asmat Nizam |
| collection | UUM |
| description | This chapter examines the motivations and willingness to boycott of Malaysian Muslim consumers.Based on an ongoing boycott incited by the Palestinian-Israeli conflict in the Middle East, the boycott movement targets American-originated firms operating in Malaysia.To examine the factors, two firms were selected based on their market presence, consumer familiarity, and product affordability.In total, 577 questionnaires were distributed to Muslim university students, and the results were validated through Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach.Three factors were found to be significant in predicting the willingness to boycott; they were self-enhancement, perceived egregious behavior, and country image. This chapter addresses boycott motivations from the context of Malaysian Muslims quantitatively, based on an international issue strongly related to Muslims.The results may have some implications on multinational firms, non-government organizations, policymakers, and consumers. |
| first_indexed | 2024-07-04T05:49:50Z |
| format | Book Section |
| id | uum-12410 |
| institution | Universiti Utara Malaysia |
| last_indexed | 2024-07-04T05:49:50Z |
| publishDate | 2015 |
| publisher | IGI Global |
| record_format | dspace |
| spelling | uum-124102020-11-04T02:42:50Z https://repo.uum.edu.my/id/eprint/12410/ Antecedents to willingness to boycotts among Malaysian muslims Abdul Talib, Asmat Nizam Abdul Latif, Samshul Amry HC Economic History and Conditions This chapter examines the motivations and willingness to boycott of Malaysian Muslim consumers.Based on an ongoing boycott incited by the Palestinian-Israeli conflict in the Middle East, the boycott movement targets American-originated firms operating in Malaysia.To examine the factors, two firms were selected based on their market presence, consumer familiarity, and product affordability.In total, 577 questionnaires were distributed to Muslim university students, and the results were validated through Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach.Three factors were found to be significant in predicting the willingness to boycott; they were self-enhancement, perceived egregious behavior, and country image. This chapter addresses boycott motivations from the context of Malaysian Muslims quantitatively, based on an international issue strongly related to Muslims.The results may have some implications on multinational firms, non-government organizations, policymakers, and consumers. IGI Global 2015 Book Section PeerReviewed Abdul Talib, Asmat Nizam and Abdul Latif, Samshul Amry (2015) Antecedents to willingness to boycotts among Malaysian muslims. In: Emerging Research on Islamic Marketing and Tourism in the Global Economy. IGI Global, pp. 70-106. ISBN 9781466662728 http://dx.doi.org/10.4018/978-1-4666-6272-8.ch004 doi:10.4018/978-1-4666-6272-8.ch004 doi:10.4018/978-1-4666-6272-8.ch004 |
| spellingShingle | HC Economic History and Conditions Abdul Talib, Asmat Nizam Abdul Latif, Samshul Amry Antecedents to willingness to boycotts among Malaysian muslims |
| title | Antecedents to willingness to boycotts among Malaysian muslims |
| title_full | Antecedents to willingness to boycotts among Malaysian muslims |
| title_fullStr | Antecedents to willingness to boycotts among Malaysian muslims |
| title_full_unstemmed | Antecedents to willingness to boycotts among Malaysian muslims |
| title_short | Antecedents to willingness to boycotts among Malaysian muslims |
| title_sort | antecedents to willingness to boycotts among malaysian muslims |
| topic | HC Economic History and Conditions |
| work_keys_str_mv | AT abdultalibasmatnizam antecedentstowillingnesstoboycottsamongmalaysianmuslims AT abdullatifsamshulamry antecedentstowillingnesstoboycottsamongmalaysianmuslims |