Antecedents to willingness to boycotts among Malaysian muslims

Antecedents to willingness to boycotts among Malaysian muslims

This chapter examines the motivations and willingness to boycott of Malaysian Muslim consumers.Based on an ongoing boycott incited by the Palestinian-Israeli conflict in the Middle East, the boycott movement targets American-originated firms operating in Malaysia.To examine the factors, two firms we...

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Bibliographic Details
Main Authors:	Abdul Talib, Asmat Nizam, Abdul Latif, Samshul Amry
Format:	Book Section
Published:	IGI Global 2015
Subjects:	HC Economic History and Conditions

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