Relationship quality as a strategic tool in today’s turbulent business world
Background: Creating and maintaining long term relationships with customers is considered as a source of competitive advantage nowadays.Relationship quality is one of the important concepts in relationship marketing.Previous scholars have given numerous conceptualizations of relationship quality a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
INSInet Publications
2013
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/12456/1/478-487.pdf |
| _version_ | 1825803010990669824 |
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| author | Abdullah, Haim Hilman Abd Ghani, Noor Hasmini Hanaysha, Jalal R. M. |
| author_facet | Abdullah, Haim Hilman Abd Ghani, Noor Hasmini Hanaysha, Jalal R. M. |
| author_sort | Abdullah, Haim Hilman |
| collection | UUM |
| description | Background: Creating and maintaining long term relationships with customers is considered as a source of competitive advantage nowadays.Relationship quality is one
of the important concepts in relationship marketing.Previous scholars have given
numerous conceptualizations of relationship quality and there has been a healthy debate
on its dimensions.Past research has stressed the importance of relationship quality and
highlighted its role to build customer loyalty particularly in the service sector.
Objectives:This paper aims to review the
literature on relationship quality enriched
with the findings and insights about the antecedents and consequences of relationship
quality.Conclusion:Relationship quality
has gained a significant position as a leading
focus point in theory as well as practice. Successful organizations use relationship
quality as a strategic tool to compete against their rivals in today’s turbulent business environments.Therefore, future research should focus more on understanding this variable and examining the effect of this variable as a contemporary strategic tool. |
| first_indexed | 2024-07-04T05:49:57Z |
| format | Article |
| id | uum-12456 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:49:57Z |
| publishDate | 2013 |
| publisher | INSInet Publications |
| record_format | eprints |
| spelling | uum-124562016-04-14T04:47:06Z https://repo.uum.edu.my/id/eprint/12456/ Relationship quality as a strategic tool in today’s turbulent business world Abdullah, Haim Hilman Abd Ghani, Noor Hasmini Hanaysha, Jalal R. M. HD28 Management. Industrial Management Background: Creating and maintaining long term relationships with customers is considered as a source of competitive advantage nowadays.Relationship quality is one of the important concepts in relationship marketing.Previous scholars have given numerous conceptualizations of relationship quality and there has been a healthy debate on its dimensions.Past research has stressed the importance of relationship quality and highlighted its role to build customer loyalty particularly in the service sector. Objectives:This paper aims to review the literature on relationship quality enriched with the findings and insights about the antecedents and consequences of relationship quality.Conclusion:Relationship quality has gained a significant position as a leading focus point in theory as well as practice. Successful organizations use relationship quality as a strategic tool to compete against their rivals in today’s turbulent business environments.Therefore, future research should focus more on understanding this variable and examining the effect of this variable as a contemporary strategic tool. INSInet Publications 2013-12 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/12456/1/478-487.pdf Abdullah, Haim Hilman and Abd Ghani, Noor Hasmini and Hanaysha, Jalal R. M. (2013) Relationship quality as a strategic tool in today’s turbulent business world. Australian Journal of Basic and Applied Sciences, 7 (14). pp. 478-487. ISSN 1991-8178 http://www.ajbasweb.com/index.php |
| spellingShingle | HD28 Management. Industrial Management Abdullah, Haim Hilman Abd Ghani, Noor Hasmini Hanaysha, Jalal R. M. Relationship quality as a strategic tool in today’s turbulent business world |
| title | Relationship quality as a strategic tool in today’s turbulent business world |
| title_full | Relationship quality as a strategic tool in today’s turbulent business world |
| title_fullStr | Relationship quality as a strategic tool in today’s turbulent business world |
| title_full_unstemmed | Relationship quality as a strategic tool in today’s turbulent business world |
| title_short | Relationship quality as a strategic tool in today’s turbulent business world |
| title_sort | relationship quality as a strategic tool in today s turbulent business world |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/12456/1/478-487.pdf |
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