Relationship quality as a strategic tool in today’s turbulent business world
Background: Creating and maintaining long term relationships with customers is considered as a source of competitive advantage nowadays.Relationship quality is one of the important concepts in relationship marketing.Previous scholars have given numerous conceptualizations of relationship quality a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
INSInet Publications
2013
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/12456/1/478-487.pdf |