Relationship quality as a strategic tool in today’s turbulent business world

Relationship quality as a strategic tool in today’s turbulent business world

Background: Creating and maintaining long term relationships with customers is considered as a source of competitive advantage nowadays.Relationship quality is one of the important concepts in relationship marketing.Previous scholars have given numerous conceptualizations of relationship quality a...

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Bibliografische gegevens
Hoofdauteurs:	Abdullah, Haim Hilman, Abd Ghani, Noor Hasmini, Hanaysha, Jalal R. M.
Formaat:	Artikel
Taal:	English
Gepubliceerd in:	INSInet Publications 2013
Onderwerpen:	HD28 Management. Industrial Management
Online toegang:	https://repo.uum.edu.my/id/eprint/12456/1/478-487.pdf

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