Marketing mix drivers of clients satisfaction in technology-enabled service: Study of Nigerian GSM subscribers
Rapid diffusion of mobile telephone services is accompanied with low satisfaction and high switching behavior many markets.Despite the popularity of technology diffusion studies in marketing literature, limited research concentrate on the impact of marketing mix variables vis-à-vis clients’ satisfa...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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IBIMA Publishing
2008
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/12471/1/v1n10.pdf |