The influence of service quality of mobile phone on customer satisfaction in Malaysia: A students’ feedback survey
The study examines the student’s satisfaction of the quality of services rendered by mobile phone service provider in Malaysia.A cross-sectional survey was conducted using 342 postgraduate students of Universiti Utara Malaysia main campus at Sintok.The result reveals that tangibility was the most im...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute for Management and Business Research (IMBRe), Universiti Utara Malaysia
2011
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/12714/1/The_I.pdf |