Product evaluation and travel motivation of domestic tourists to island destinations in Malaysia
This study focuses on product evaluation and tested the relationship between the pull and the push aspects of travel motivation theorized by Dann, (1981) and McGee et al.(1996) within the context of domestic tourism in island destinations.Thus it off ers an original contribution to the literature.Th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/12958/1/si.pdf |
| _version_ | 1825803097508675584 |
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| author | Kasim, Azilah Dzakiria, Hisham |
| author_facet | Kasim, Azilah Dzakiria, Hisham |
| author_sort | Kasim, Azilah |
| collection | UUM |
| description | This study focuses on product evaluation and tested the relationship between the pull and the push aspects of travel motivation theorized by Dann, (1981) and McGee et al.(1996) within the context of domestic tourism in island destinations.Thus it off ers an original contribution to the literature.The study
uses personally assisted quantitative survey method at major entry and exit points to four island destinations in the northwest of Peninsular Malaysia.Domestic tourists spending at least one night at the destinations were the study’s respondents.Product evaluation fi ndings showed that domestic tourists are concerned with having a wider range of accommodations, an improvement
the quantity of the public transport, and a wider range of pricing to suit their needs.They are only moderately impressed with the quality of accommodation, transportation, attractions, and activities provided at the island destinations
and are least impressed with the prices, mobile and internet connection as well as food/beverage outlets location and food presentations.Test on the relationship between the pull and push aspects of travel motivation indicated a strong link
between the tested variables, thereby providing empirical proof to the tested theory.The practical implication was that destination managers should focus more on quality of tourism provision instead of quantity. |
| first_indexed | 2024-07-04T05:51:18Z |
| format | Article |
| id | uum-12958 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:51:18Z |
| publishDate | 2014 |
| publisher | Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia |
| record_format | eprints |
| spelling | uum-129582015-01-11T08:25:55Z https://repo.uum.edu.my/id/eprint/12958/ Product evaluation and travel motivation of domestic tourists to island destinations in Malaysia Kasim, Azilah Dzakiria, Hisham GV Recreation Leisure This study focuses on product evaluation and tested the relationship between the pull and the push aspects of travel motivation theorized by Dann, (1981) and McGee et al.(1996) within the context of domestic tourism in island destinations.Thus it off ers an original contribution to the literature.The study uses personally assisted quantitative survey method at major entry and exit points to four island destinations in the northwest of Peninsular Malaysia.Domestic tourists spending at least one night at the destinations were the study’s respondents.Product evaluation fi ndings showed that domestic tourists are concerned with having a wider range of accommodations, an improvement the quantity of the public transport, and a wider range of pricing to suit their needs.They are only moderately impressed with the quality of accommodation, transportation, attractions, and activities provided at the island destinations and are least impressed with the prices, mobile and internet connection as well as food/beverage outlets location and food presentations.Test on the relationship between the pull and push aspects of travel motivation indicated a strong link between the tested variables, thereby providing empirical proof to the tested theory.The practical implication was that destination managers should focus more on quality of tourism provision instead of quantity. Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia 2014 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/12958/1/si.pdf Kasim, Azilah and Dzakiria, Hisham (2014) Product evaluation and travel motivation of domestic tourists to island destinations in Malaysia. International Postgraduate Business Journal, 6 (1). pp. 1-27. ISSN 2180-2459 http://www.oyagsb.uum.edu.my/images/ipbj/IPBJ_Vol._6_1/Special_Issues/1__IPBJ_Vol._6_Special_Issues_1__1-27_2014.pdf |
| spellingShingle | GV Recreation Leisure Kasim, Azilah Dzakiria, Hisham Product evaluation and travel motivation of domestic tourists to island destinations in Malaysia |
| title | Product evaluation and travel motivation of domestic tourists to island destinations in Malaysia |
| title_full | Product evaluation and travel motivation of domestic tourists to island destinations in Malaysia |
| title_fullStr | Product evaluation and travel motivation of domestic tourists to island destinations in Malaysia |
| title_full_unstemmed | Product evaluation and travel motivation of domestic tourists to island destinations in Malaysia |
| title_short | Product evaluation and travel motivation of domestic tourists to island destinations in Malaysia |
| title_sort | product evaluation and travel motivation of domestic tourists to island destinations in malaysia |
| topic | GV Recreation Leisure |
| url | https://repo.uum.edu.my/id/eprint/12958/1/si.pdf |
| work_keys_str_mv | AT kasimazilah productevaluationandtravelmotivationofdomestictouriststoislanddestinationsinmalaysia AT dzakiriahisham productevaluationandtravelmotivationofdomestictouriststoislanddestinationsinmalaysia |