The implication of personal selling strategies in motivation, approaches and good grooming
This study focuses on the use of strategies in motivation, approaches and good grooming in the personal selling of cosmetic products.The descriptive-purposive method of research was used; One Way Analysis of Variances statistic interpreted the correlates of personal selling strategies on motivation,...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd.
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/12990/1/1-s2.0-S18770.pdf |
| _version_ | 1825803102729535488 |
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| author | Ocon, Julie Ann C. Alvarez, Magdalena G. |
| author_facet | Ocon, Julie Ann C. Alvarez, Magdalena G. |
| author_sort | Ocon, Julie Ann C. |
| collection | UUM |
| description | This study focuses on the use of strategies in motivation, approaches and good grooming in the personal selling of cosmetic products.The descriptive-purposive method of research was used; One Way Analysis of Variances statistic interpreted the correlates of personal selling strategies on motivation, approaches and good grooming.It showed that the use of strategies in motivation, approaches, and good grooming are significantly correlated.The questionnaire was validated to 12 respondents from consumers and sellers of cosmetics and floated to 140 respondents of four selected retail outlets that sell facial cosmetic products in Santiago City, Philippines.It is expected that the strategic personal selling model plan for effective salesmanship will be proposed. |
| first_indexed | 2024-07-04T05:51:23Z |
| format | Article |
| id | uum-12990 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:51:23Z |
| publishDate | 2014 |
| publisher | Elsevier Ltd. |
| record_format | eprints |
| spelling | uum-129902016-05-24T02:50:45Z https://repo.uum.edu.my/id/eprint/12990/ The implication of personal selling strategies in motivation, approaches and good grooming Ocon, Julie Ann C. Alvarez, Magdalena G. HF Commerce P Philology. Linguistics This study focuses on the use of strategies in motivation, approaches and good grooming in the personal selling of cosmetic products.The descriptive-purposive method of research was used; One Way Analysis of Variances statistic interpreted the correlates of personal selling strategies on motivation, approaches and good grooming.It showed that the use of strategies in motivation, approaches, and good grooming are significantly correlated.The questionnaire was validated to 12 respondents from consumers and sellers of cosmetics and floated to 140 respondents of four selected retail outlets that sell facial cosmetic products in Santiago City, Philippines.It is expected that the strategic personal selling model plan for effective salesmanship will be proposed. Elsevier Ltd. 2014 Article PeerReviewed application/pdf en cc_by_nc_nd https://repo.uum.edu.my/id/eprint/12990/1/1-s2.0-S18770.pdf Ocon, Julie Ann C. and Alvarez, Magdalena G. (2014) The implication of personal selling strategies in motivation, approaches and good grooming. Procedia - Social and Behavioral Sciences, 155. pp. 53-57. ISSN 1877-0428 http://dx.doi.org/10.1016/j.sbspro.2014.10.255 doi:10.1016/j.sbspro.2014.10.255 doi:10.1016/j.sbspro.2014.10.255 |
| spellingShingle | HF Commerce P Philology. Linguistics Ocon, Julie Ann C. Alvarez, Magdalena G. The implication of personal selling strategies in motivation, approaches and good grooming |
| title | The implication of personal selling strategies in motivation, approaches and good grooming |
| title_full | The implication of personal selling strategies in motivation, approaches and good grooming |
| title_fullStr | The implication of personal selling strategies in motivation, approaches and good grooming |
| title_full_unstemmed | The implication of personal selling strategies in motivation, approaches and good grooming |
| title_short | The implication of personal selling strategies in motivation, approaches and good grooming |
| title_sort | implication of personal selling strategies in motivation approaches and good grooming |
| topic | HF Commerce P Philology. Linguistics |
| url | https://repo.uum.edu.my/id/eprint/12990/1/1-s2.0-S18770.pdf |
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