How do non-profit organizations in Libya adopt and use social media to communicate with the society
Social media becomes important channels to communicate between non-profit organization and community. This study aims to determine how non-profit organizations have adopted and use Facebook, and how does Facebook motivate donator or volunteer to help non-profit organizations in Libya context through...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd.
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/12999/1/pro4.pdf |
| _version_ | 1803626516854079488 |
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| author | Attouni, Mohamed Aabeid Khalfalla Mustaffa, Che Su |
| author_facet | Attouni, Mohamed Aabeid Khalfalla Mustaffa, Che Su |
| author_sort | Attouni, Mohamed Aabeid Khalfalla |
| collection | UUM |
| description | Social media becomes important channels to communicate between non-profit organization and community. This study aims to determine how non-profit organizations have adopted and use Facebook, and how does Facebook motivate donator or volunteer to help non-profit organizations in Libya context through two adoption theory: Media Richness theory and Diffusion theory. This paper focuses on the adoption and usage of social media by covering only non-profit organization in Libya which is registered under the supervision of the ministry of culture and civil society to be population of this study. The social media is limited only to Facebook. |
| first_indexed | 2024-07-04T05:51:25Z |
| format | Article |
| id | uum-12999 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:51:25Z |
| publishDate | 2014 |
| publisher | Elsevier Ltd. |
| record_format | dspace |
| spelling | uum-129992016-04-28T02:42:58Z https://repo.uum.edu.my/id/eprint/12999/ How do non-profit organizations in Libya adopt and use social media to communicate with the society Attouni, Mohamed Aabeid Khalfalla Mustaffa, Che Su P Philology. Linguistics T Technology (General) Social media becomes important channels to communicate between non-profit organization and community. This study aims to determine how non-profit organizations have adopted and use Facebook, and how does Facebook motivate donator or volunteer to help non-profit organizations in Libya context through two adoption theory: Media Richness theory and Diffusion theory. This paper focuses on the adoption and usage of social media by covering only non-profit organization in Libya which is registered under the supervision of the ministry of culture and civil society to be population of this study. The social media is limited only to Facebook. Elsevier Ltd. 2014 Article PeerReviewed application/pdf en cc_by_nc_nd https://repo.uum.edu.my/id/eprint/12999/1/pro4.pdf Attouni, Mohamed Aabeid Khalfalla and Mustaffa, Che Su (2014) How do non-profit organizations in Libya adopt and use social media to communicate with the society. Procedia - Social and Behavioral Sciences, 155. pp. 92-97. ISSN 1877-0428 http://dx.doi.org/10.1016/j.sbspro.2014.10.262 doi:10.1016/j.sbspro.2014.10.262 doi:10.1016/j.sbspro.2014.10.262 |
| spellingShingle | P Philology. Linguistics T Technology (General) Attouni, Mohamed Aabeid Khalfalla Mustaffa, Che Su How do non-profit organizations in Libya adopt and use social media to communicate with the society |
| title | How do non-profit organizations in Libya adopt and use social media to communicate with the society |
| title_full | How do non-profit organizations in Libya adopt and use social media to communicate with the society |
| title_fullStr | How do non-profit organizations in Libya adopt and use social media to communicate with the society |
| title_full_unstemmed | How do non-profit organizations in Libya adopt and use social media to communicate with the society |
| title_short | How do non-profit organizations in Libya adopt and use social media to communicate with the society |
| title_sort | how do non profit organizations in libya adopt and use social media to communicate with the society |
| topic | P Philology. Linguistics T Technology (General) |
| url | https://repo.uum.edu.my/id/eprint/12999/1/pro4.pdf |
| work_keys_str_mv | AT attounimohamedaabeidkhalfalla howdononprofitorganizationsinlibyaadoptandusesocialmediatocommunicatewiththesociety AT mustaffachesu howdononprofitorganizationsinlibyaadoptandusesocialmediatocommunicatewiththesociety |