Communication competence during the preparation phase of the direct selling communication activities
In understanding the communication competence components in the direct marketing business, this study was performed.The objectives of the paper are to identify the communication activities that represent communication competence components and the outcome of communication competence components in th...
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| Format: | Article |
| Language: | English |
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Elsevier Ltd.
2014
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| Online Access: | https://repo.uum.edu.my/id/eprint/13028/1/pro27.pdf |
| _version_ | 1825803108786110464 |
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| author | Omar, Nuredayu |
| author_facet | Omar, Nuredayu |
| author_sort | Omar, Nuredayu |
| collection | UUM |
| description | In understanding the communication competence components in the direct marketing business, this study was performed.The objectives of the paper are to identify the communication activities that represent communication competence components and the outcome of communication competence components in the Preparation Phase of the direct selling activities.Interview and observation method were employed.Acquiring knowledge related to the business and spirituality; and preparing to acquire savoirs have been demonstrated in the Preparation Phase.These preparations demonstrated direct sellers’ cognitive, behavioural, and spiritual-affective abilities.The outcome that emerged from the findings were the preparation in developing their self-confidence, enthusiastic feelings, understanding of savoirs; and becoming knowledgeable of the business |
| first_indexed | 2024-07-04T05:51:29Z |
| format | Article |
| id | uum-13028 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:51:29Z |
| publishDate | 2014 |
| publisher | Elsevier Ltd. |
| record_format | eprints |
| spelling | uum-130282016-05-24T03:17:25Z https://repo.uum.edu.my/id/eprint/13028/ Communication competence during the preparation phase of the direct selling communication activities Omar, Nuredayu P Philology. Linguistics In understanding the communication competence components in the direct marketing business, this study was performed.The objectives of the paper are to identify the communication activities that represent communication competence components and the outcome of communication competence components in the Preparation Phase of the direct selling activities.Interview and observation method were employed.Acquiring knowledge related to the business and spirituality; and preparing to acquire savoirs have been demonstrated in the Preparation Phase.These preparations demonstrated direct sellers’ cognitive, behavioural, and spiritual-affective abilities.The outcome that emerged from the findings were the preparation in developing their self-confidence, enthusiastic feelings, understanding of savoirs; and becoming knowledgeable of the business Elsevier Ltd. 2014 Article PeerReviewed application/pdf en cc_by_nc_nd https://repo.uum.edu.my/id/eprint/13028/1/pro27.pdf Omar, Nuredayu (2014) Communication competence during the preparation phase of the direct selling communication activities. Procedia - Social and Behavioral Sciences, 155. pp. 228-235. ISSN 1877-0428 http://dx.doi.org/10.1016/j.sbspro.2014.10.284 doi:10.1016/j.sbspro.2014.10.284 doi:10.1016/j.sbspro.2014.10.284 |
| spellingShingle | P Philology. Linguistics Omar, Nuredayu Communication competence during the preparation phase of the direct selling communication activities |
| title | Communication competence during the preparation phase of the direct selling communication activities |
| title_full | Communication competence during the preparation phase of the direct selling communication activities |
| title_fullStr | Communication competence during the preparation phase of the direct selling communication activities |
| title_full_unstemmed | Communication competence during the preparation phase of the direct selling communication activities |
| title_short | Communication competence during the preparation phase of the direct selling communication activities |
| title_sort | communication competence during the preparation phase of the direct selling communication activities |
| topic | P Philology. Linguistics |
| url | https://repo.uum.edu.my/id/eprint/13028/1/pro27.pdf |
| work_keys_str_mv | AT omarnuredayu communicationcompetenceduringthepreparationphaseofthedirectsellingcommunicationactivities |