Communication competence during the preparation phase of the direct selling communication activities
In understanding the communication competence components in the direct marketing business, this study was performed.The objectives of the paper are to identify the communication activities that represent communication competence components and the outcome of communication competence components in th...
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| Format: | Article |
| Language: | English |
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Elsevier Ltd.
2014
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| Online Access: | https://repo.uum.edu.my/id/eprint/13028/1/pro27.pdf |