Health awareness and youth: A study on the impact of visual and caption in the cigarette packets on youth
In recent times smoking has been considered as a synonym of youth.The Government of India has taken initiative to create awareness about the health consequences of smoking.The image on the cigarette packets to gorier and disturbing pictures is an example for the same.In this paper the researchers an...
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| Format: | Article |
| Language: | English |
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Elsevier Ltd.
2014
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| Online Access: | https://repo.uum.edu.my/id/eprint/13034/1/pro33.pdf |
| _version_ | 1825803109767577600 |
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| author | Ramdas, Deepthi Balasubramanian, Arumugam |
| author_facet | Ramdas, Deepthi Balasubramanian, Arumugam |
| author_sort | Ramdas, Deepthi |
| collection | UUM |
| description | In recent times smoking has been considered as a synonym of youth.The Government of India has taken initiative to create awareness about the health consequences of smoking.The image on the cigarette packets to gorier and disturbing pictures is an example for the same.In this paper the researchers analyzed the impact of the warning caption and image on the cigarette packets on the youth.Based on survey method and focus group discussion it was found that the warning captions and visuals are not communicating the message in an appropriate way. |
| first_indexed | 2024-07-04T05:51:30Z |
| format | Article |
| id | uum-13034 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:51:30Z |
| publishDate | 2014 |
| publisher | Elsevier Ltd. |
| record_format | eprints |
| spelling | uum-130342016-05-24T06:41:37Z https://repo.uum.edu.my/id/eprint/13034/ Health awareness and youth: A study on the impact of visual and caption in the cigarette packets on youth Ramdas, Deepthi Balasubramanian, Arumugam P Philology. Linguistics In recent times smoking has been considered as a synonym of youth.The Government of India has taken initiative to create awareness about the health consequences of smoking.The image on the cigarette packets to gorier and disturbing pictures is an example for the same.In this paper the researchers analyzed the impact of the warning caption and image on the cigarette packets on the youth.Based on survey method and focus group discussion it was found that the warning captions and visuals are not communicating the message in an appropriate way. Elsevier Ltd. 2014 Article PeerReviewed application/pdf en cc_by_nc_nd https://repo.uum.edu.my/id/eprint/13034/1/pro33.pdf Ramdas, Deepthi and Balasubramanian, Arumugam (2014) Health awareness and youth: A study on the impact of visual and caption in the cigarette packets on youth. Procedia - Social and Behavioral Sciences, 155. pp. 260-264. ISSN 1877-0428 http://dx.doi.org/10.1016/j.sbspro.2014.10.289 doi:10.1016/j.sbspro.2014.10.289 doi:10.1016/j.sbspro.2014.10.289 |
| spellingShingle | P Philology. Linguistics Ramdas, Deepthi Balasubramanian, Arumugam Health awareness and youth: A study on the impact of visual and caption in the cigarette packets on youth |
| title | Health awareness and youth: A study on the impact of visual and caption in the cigarette packets on youth |
| title_full | Health awareness and youth: A study on the impact of visual and caption in the cigarette packets on youth |
| title_fullStr | Health awareness and youth: A study on the impact of visual and caption in the cigarette packets on youth |
| title_full_unstemmed | Health awareness and youth: A study on the impact of visual and caption in the cigarette packets on youth |
| title_short | Health awareness and youth: A study on the impact of visual and caption in the cigarette packets on youth |
| title_sort | health awareness and youth a study on the impact of visual and caption in the cigarette packets on youth |
| topic | P Philology. Linguistics |
| url | https://repo.uum.edu.my/id/eprint/13034/1/pro33.pdf |
| work_keys_str_mv | AT ramdasdeepthi healthawarenessandyouthastudyontheimpactofvisualandcaptioninthecigarettepacketsonyouth AT balasubramanianarumugam healthawarenessandyouthastudyontheimpactofvisualandcaptioninthecigarettepacketsonyouth |