An analysis of youth perception on women in a Malay romance film
The Malaysian film industry experienced trends driven by commercialization to cater to the growing Malay market.The need for audience pull for deteriorating Malay films created a shortage in plot diversity, resulting in stereotyped lead female roles to satisfy social expectations of a “traditional M...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Elsevier Ltd.
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/13065/1/pro63.pdf |
| _version_ | 1803626528188137472 |
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| author | Yvonne Jayasainan, Sheila Hassim, Nurzihan Khalid, Nur Leila |
| author_facet | Yvonne Jayasainan, Sheila Hassim, Nurzihan Khalid, Nur Leila |
| author_sort | Yvonne Jayasainan, Sheila |
| collection | UUM |
| description | The Malaysian film industry experienced trends driven by commercialization to cater to the growing Malay market.The need for audience pull for deteriorating Malay films created a shortage in plot diversity, resulting in stereotyped lead female roles to satisfy social expectations of a “traditional Malay woman”. This exploratory analysis examined the perception of Malaysian youth on the lead female role represented in a Malay movie and its impact on the respondents’ attitudes and beliefs.The researchers employed in-depth interviewing as well as focus group study with 33 individuals from rural and urban areas to capture their views.The findings indicated significant display of parasocial relationships that enhanced the engagement of audience members with fictional characters from the film. |
| first_indexed | 2024-07-04T05:51:36Z |
| format | Article |
| id | uum-13065 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:51:36Z |
| publishDate | 2014 |
| publisher | Elsevier Ltd. |
| record_format | dspace |
| spelling | uum-130652016-05-26T06:51:57Z https://repo.uum.edu.my/id/eprint/13065/ An analysis of youth perception on women in a Malay romance film Yvonne Jayasainan, Sheila Hassim, Nurzihan Khalid, Nur Leila PN1993 Motion Pictures The Malaysian film industry experienced trends driven by commercialization to cater to the growing Malay market.The need for audience pull for deteriorating Malay films created a shortage in plot diversity, resulting in stereotyped lead female roles to satisfy social expectations of a “traditional Malay woman”. This exploratory analysis examined the perception of Malaysian youth on the lead female role represented in a Malay movie and its impact on the respondents’ attitudes and beliefs.The researchers employed in-depth interviewing as well as focus group study with 33 individuals from rural and urban areas to capture their views.The findings indicated significant display of parasocial relationships that enhanced the engagement of audience members with fictional characters from the film. Elsevier Ltd. 2014 Article PeerReviewed application/pdf en cc_by_nc_nd https://repo.uum.edu.my/id/eprint/13065/1/pro63.pdf Yvonne Jayasainan, Sheila and Hassim, Nurzihan and Khalid, Nur Leila (2014) An analysis of youth perception on women in a Malay romance film. Procedia - Social and Behavioral Sciences, 155. pp. 422-427. ISSN 1877-0428 http://dx.doi.org/10.1016/j.sbspro.2014.10.316 doi:10.1016/j.sbspro.2014.10.316 doi:10.1016/j.sbspro.2014.10.316 |
| spellingShingle | PN1993 Motion Pictures Yvonne Jayasainan, Sheila Hassim, Nurzihan Khalid, Nur Leila An analysis of youth perception on women in a Malay romance film |
| title | An analysis of youth perception on women in a Malay romance film |
| title_full | An analysis of youth perception on women in a Malay romance film |
| title_fullStr | An analysis of youth perception on women in a Malay romance film |
| title_full_unstemmed | An analysis of youth perception on women in a Malay romance film |
| title_short | An analysis of youth perception on women in a Malay romance film |
| title_sort | analysis of youth perception on women in a malay romance film |
| topic | PN1993 Motion Pictures |
| url | https://repo.uum.edu.my/id/eprint/13065/1/pro63.pdf |
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