The political economy of Shariah compliant ads on TV Al Hijrah
Privatisation Policy (1983) has urged television (TV) stations to compete for their survival in generating income from advertising.Furthermore, this policy has imposed TV Al Hijrah in a dilemma because of its establishment as a non-profit TV station is based on Islamic Absorption Values Policy(1985)...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd.
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/13070/1/pro68.pdf |