Theoretical approach of measuring the image of Malaysia as a travel destination
The purpose of this paper is to examine the concept, formation and the components of Malaysia‘s destination image.This paper examines theoretical concepts, through summarising and reviewing previous research in the field that includes the methods used to measure image of a destination.This study aim...
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| Format: | Conference or Workshop Item |
| Language: | English |
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2014
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| Online Access: | https://repo.uum.edu.my/id/eprint/13294/1/11.pdf |