Green motivation among event practitioner: A review of literature
Recently, the awareness of protecting the environment has changed the way business activities are conducted.Thus, many public and private agencies are moving towards sustainable development which would encourage event organisers to practice event greening process and eventually would increase demand...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/13309/1/27.pdf |
| _version_ | 1825803162510950400 |
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| author | Ramely, Asmahany Rashid, Basri |
| author_facet | Ramely, Asmahany Rashid, Basri |
| author_sort | Ramely, Asmahany |
| collection | UUM |
| description | Recently, the awareness of protecting the environment has changed the way business activities are conducted.Thus, many public and private agencies are moving towards sustainable development which would encourage event organisers to practice event greening process and eventually would increase demand for attending green
events.However, despite the demand of the attendees, green practice is also influenced by other motivation such as competitiveness, legitimation and so on. Due to the fact that path to greenness is varied, motivation to adopt
green practice may differ between event companies because different types of event company would display different types of motivation.Therefore this paper will highlight numerous types of motivation that motivate event practitioners to practice green. In doing so, it provides an extensive review of the literature associated with
motivation that may encourage practitioners to implement event greening process. Consequently, motivations that lead to practicing green event are listed.Practitioners are recommended to observe these motivational factors so that they can plan and channel their efforts towards practicing event greening wisely.It is noted that
this paper is elementary and more research must be conducted in order to encourage green practice in event industry. |
| first_indexed | 2024-07-04T05:52:20Z |
| format | Conference or Workshop Item |
| id | uum-13309 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:52:20Z |
| publishDate | 2014 |
| record_format | eprints |
| spelling | uum-133092015-03-08T03:05:21Z https://repo.uum.edu.my/id/eprint/13309/ Green motivation among event practitioner: A review of literature Ramely, Asmahany Rashid, Basri G Geography (General) Recently, the awareness of protecting the environment has changed the way business activities are conducted.Thus, many public and private agencies are moving towards sustainable development which would encourage event organisers to practice event greening process and eventually would increase demand for attending green events.However, despite the demand of the attendees, green practice is also influenced by other motivation such as competitiveness, legitimation and so on. Due to the fact that path to greenness is varied, motivation to adopt green practice may differ between event companies because different types of event company would display different types of motivation.Therefore this paper will highlight numerous types of motivation that motivate event practitioners to practice green. In doing so, it provides an extensive review of the literature associated with motivation that may encourage practitioners to implement event greening process. Consequently, motivations that lead to practicing green event are listed.Practitioners are recommended to observe these motivational factors so that they can plan and channel their efforts towards practicing event greening wisely.It is noted that this paper is elementary and more research must be conducted in order to encourage green practice in event industry. 2014-11-05 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/13309/1/27.pdf Ramely, Asmahany and Rashid, Basri (2014) Green motivation among event practitioner: A review of literature. In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia. http://www.thic-uum.com/ |
| spellingShingle | G Geography (General) Ramely, Asmahany Rashid, Basri Green motivation among event practitioner: A review of literature |
| title | Green motivation among event practitioner: A review of literature |
| title_full | Green motivation among event practitioner: A review of literature |
| title_fullStr | Green motivation among event practitioner: A review of literature |
| title_full_unstemmed | Green motivation among event practitioner: A review of literature |
| title_short | Green motivation among event practitioner: A review of literature |
| title_sort | green motivation among event practitioner a review of literature |
| topic | G Geography (General) |
| url | https://repo.uum.edu.my/id/eprint/13309/1/27.pdf |
| work_keys_str_mv | AT ramelyasmahany greenmotivationamongeventpractitionerareviewofliterature AT rashidbasri greenmotivationamongeventpractitionerareviewofliterature |