Imperatives of marketing internal auditing in Nigerian universities
The inconsequential perception of internal audit function in Nigerian university system by stakeholders due mainly to ‘customer ignorance’ is a matter of concern.Indeed, there is an apparent disconnection, so much so that the activities and potentials of the function are grossly misunderstood, under...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Elsevier Ltd.
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/13355/1/5.pdf |
| _version_ | 1825803170453913600 |
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| author | Achua, Joseph K. Alabar, Timothy T. |
| author_facet | Achua, Joseph K. Alabar, Timothy T. |
| author_sort | Achua, Joseph K. |
| collection | UUM |
| description | The inconsequential perception of internal audit function in Nigerian university system by stakeholders due mainly to ‘customer ignorance’ is a matter of concern.Indeed, there is an apparent disconnection, so much so that the activities and potentials of the function are grossly misunderstood, undervalued, underused and, oftentimes, abused. The objective of this paper is to expound the conceptualisation of marketing internal audit as an imperative to improving the perception of internal auditors as partners in value enhancement, as opposed to being roadblocks and detectives.The importance of building strategic relationships for effective marketing internal audit services in the system is discussed. |
| first_indexed | 2024-07-04T05:52:28Z |
| format | Conference or Workshop Item |
| id | uum-13355 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:52:28Z |
| publishDate | 2014 |
| publisher | Elsevier Ltd. |
| record_format | eprints |
| spelling | uum-133552015-03-08T08:12:03Z https://repo.uum.edu.my/id/eprint/13355/ Imperatives of marketing internal auditing in Nigerian universities Achua, Joseph K. Alabar, Timothy T. HF5601 Accounting The inconsequential perception of internal audit function in Nigerian university system by stakeholders due mainly to ‘customer ignorance’ is a matter of concern.Indeed, there is an apparent disconnection, so much so that the activities and potentials of the function are grossly misunderstood, undervalued, underused and, oftentimes, abused. The objective of this paper is to expound the conceptualisation of marketing internal audit as an imperative to improving the perception of internal auditors as partners in value enhancement, as opposed to being roadblocks and detectives.The importance of building strategic relationships for effective marketing internal audit services in the system is discussed. Elsevier Ltd. 2014 Conference or Workshop Item PeerReviewed application/pdf en cc_by_nc_nd https://repo.uum.edu.my/id/eprint/13355/1/5.pdf Achua, Joseph K. and Alabar, Timothy T. (2014) Imperatives of marketing internal auditing in Nigerian universities. In: International Conference on Accounting Studies (ICAS) 2014, 18 - 19 August 2014, Putra World Trade Centre, Kuala Lumpur. http://dx.doi.org/10.1016/j.sbspro.2014.11.047 doi:10.1016/j.sbspro.2014.11.047 doi:10.1016/j.sbspro.2014.11.047 |
| spellingShingle | HF5601 Accounting Achua, Joseph K. Alabar, Timothy T. Imperatives of marketing internal auditing in Nigerian universities |
| title | Imperatives of marketing internal auditing in Nigerian universities |
| title_full | Imperatives of marketing internal auditing in Nigerian universities |
| title_fullStr | Imperatives of marketing internal auditing in Nigerian universities |
| title_full_unstemmed | Imperatives of marketing internal auditing in Nigerian universities |
| title_short | Imperatives of marketing internal auditing in Nigerian universities |
| title_sort | imperatives of marketing internal auditing in nigerian universities |
| topic | HF5601 Accounting |
| url | https://repo.uum.edu.my/id/eprint/13355/1/5.pdf |
| work_keys_str_mv | AT achuajosephk imperativesofmarketinginternalauditinginnigerianuniversities AT alabartimothyt imperativesofmarketinginternalauditinginnigerianuniversities |