A framework for knowledge – Driven CRM
In this paper we propose a framework to combine KDD (Knowledge Discovered in Databases) and CRM (Customer Relationship Management), with an emphasis on customer retention. The key aspect of the proposed framework is to enable adaptive use of knowledge discovered to predict customer buying patt...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2004
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/13912/1/KM193.pdf |
| Summary: | In this paper we propose a framework to combine
KDD (Knowledge Discovered in Databases) and
CRM (Customer Relationship Management), with
an emphasis on customer retention. The key
aspect of the proposed framework is to enable
adaptive use of knowledge discovered to predict
customer buying patterns and capture interesting
knowledge about customers. |
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