A framework for knowledge – Driven CRM
In this paper we propose a framework to combine KDD (Knowledge Discovered in Databases) and CRM (Customer Relationship Management), with an emphasis on customer retention. The key aspect of the proposed framework is to enable adaptive use of knowledge discovered to predict customer buying patt...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2004
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/13912/1/KM193.pdf |
| _version_ | 1825803273165078528 |
|---|---|
| author | Goon, Tuck Choy Ian, Chai |
| author_facet | Goon, Tuck Choy Ian, Chai |
| author_sort | Goon, Tuck Choy |
| collection | UUM |
| description | In this paper we propose a framework to combine
KDD (Knowledge Discovered in Databases) and
CRM (Customer Relationship Management), with
an emphasis on customer retention. The key
aspect of the proposed framework is to enable
adaptive use of knowledge discovered to predict
customer buying patterns and capture interesting
knowledge about customers. |
| first_indexed | 2024-07-04T05:54:10Z |
| format | Conference or Workshop Item |
| id | uum-13912 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:54:10Z |
| publishDate | 2004 |
| record_format | eprints |
| spelling | uum-139122015-05-12T03:13:41Z https://repo.uum.edu.my/id/eprint/13912/ A framework for knowledge – Driven CRM Goon, Tuck Choy Ian, Chai HD28 Management. Industrial Management In this paper we propose a framework to combine KDD (Knowledge Discovered in Databases) and CRM (Customer Relationship Management), with an emphasis on customer retention. The key aspect of the proposed framework is to enable adaptive use of knowledge discovered to predict customer buying patterns and capture interesting knowledge about customers. 2004-02-14 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/13912/1/KM193.pdf Goon, Tuck Choy and Ian, Chai (2004) A framework for knowledge – Driven CRM. In: Knowledge Management International Conference and Exhibition 2004 (KMICE 2004), 14-15 February 2004, Evergreen Laurel Hotel, Penang. http://www.kmice.cms.net.my |
| spellingShingle | HD28 Management. Industrial Management Goon, Tuck Choy Ian, Chai A framework for knowledge – Driven CRM |
| title | A framework for knowledge – Driven CRM |
| title_full | A framework for knowledge – Driven CRM |
| title_fullStr | A framework for knowledge – Driven CRM |
| title_full_unstemmed | A framework for knowledge – Driven CRM |
| title_short | A framework for knowledge – Driven CRM |
| title_sort | framework for knowledge driven crm |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/13912/1/KM193.pdf |
| work_keys_str_mv | AT goontuckchoy aframeworkforknowledgedrivencrm AT ianchai aframeworkforknowledgedrivencrm AT goontuckchoy frameworkforknowledgedrivencrm AT ianchai frameworkforknowledgedrivencrm |