The impact of students' attitude and subjective norm on the behavioural intention to use services of banking system
This study examines the ability and application of the theory of reasoned action TRA in explaining the use of banking system in Yemen.It investigates the impact of two theoretical variables attitude and subjective norms, using a sample consists of university students, on individuals' intention...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Inderscience Enterprises Ltd.
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/13974/1/f10.pdf |
| _version_ | 1825803283767230464 |
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| author | Alqasa, Khaled Mohammed Md Isa, Filzah Othman, Siti Norezam Zolait, Ali Hussein Saleh |
| author_facet | Alqasa, Khaled Mohammed Md Isa, Filzah Othman, Siti Norezam Zolait, Ali Hussein Saleh |
| author_sort | Alqasa, Khaled Mohammed |
| collection | UUM |
| description | This study examines the ability and application of the theory of reasoned action TRA in explaining the use of banking system in Yemen.It investigates the impact of two theoretical variables attitude and subjective norms, using a sample consists of university students, on individuals' intention to use banking services. The results of the study revealed a strong predictive power of the theory of reasoned action model to explain university students' behavioural intention to use banking services. Statistically, the finding demonstrated that there are significant and positive relationships between students' attitude, subjective norm as predictor variables on the criterion variable of behavioural intention to use banking services in the context of Yemen. This study adds to the literature by showing non-financial variables such as attitude and subjective norm, which are important in understanding the behavioural intentions toward using banking services. It also provides some theoretical and practical implication. This study is one of the few studies that used theory of reasoned action in the context of Yemen. Furthermore, it has proven its effectiveness in predicting the behavioural intention of students towards using banking services. In addition, the finding will help to design strategies to attract more customers to use the banking system. |
| first_indexed | 2024-07-04T05:54:21Z |
| format | Article |
| id | uum-13974 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:54:21Z |
| publishDate | 2014 |
| publisher | Inderscience Enterprises Ltd. |
| record_format | eprints |
| spelling | uum-139742016-04-17T06:50:12Z https://repo.uum.edu.my/id/eprint/13974/ The impact of students' attitude and subjective norm on the behavioural intention to use services of banking system Alqasa, Khaled Mohammed Md Isa, Filzah Othman, Siti Norezam Zolait, Ali Hussein Saleh HG Finance This study examines the ability and application of the theory of reasoned action TRA in explaining the use of banking system in Yemen.It investigates the impact of two theoretical variables attitude and subjective norms, using a sample consists of university students, on individuals' intention to use banking services. The results of the study revealed a strong predictive power of the theory of reasoned action model to explain university students' behavioural intention to use banking services. Statistically, the finding demonstrated that there are significant and positive relationships between students' attitude, subjective norm as predictor variables on the criterion variable of behavioural intention to use banking services in the context of Yemen. This study adds to the literature by showing non-financial variables such as attitude and subjective norm, which are important in understanding the behavioural intentions toward using banking services. It also provides some theoretical and practical implication. This study is one of the few studies that used theory of reasoned action in the context of Yemen. Furthermore, it has proven its effectiveness in predicting the behavioural intention of students towards using banking services. In addition, the finding will help to design strategies to attract more customers to use the banking system. Inderscience Enterprises Ltd. 2014 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/13974/1/f10.pdf Alqasa, Khaled Mohammed and Md Isa, Filzah and Othman, Siti Norezam and Zolait, Ali Hussein Saleh (2014) The impact of students' attitude and subjective norm on the behavioural intention to use services of banking system. International Journal of Business Information Systems, 15 (1). pp. 105-122. ISSN 1746-0972 http://dx.doi.org/10.1504/IJBIS.2014.057967 doi:10.1504/IJBIS.2014.057967 doi:10.1504/IJBIS.2014.057967 |
| spellingShingle | HG Finance Alqasa, Khaled Mohammed Md Isa, Filzah Othman, Siti Norezam Zolait, Ali Hussein Saleh The impact of students' attitude and subjective norm on the behavioural intention to use services of banking system |
| title | The impact of students' attitude and subjective norm on the behavioural intention to use services of banking system |
| title_full | The impact of students' attitude and subjective norm on the behavioural intention to use services of banking system |
| title_fullStr | The impact of students' attitude and subjective norm on the behavioural intention to use services of banking system |
| title_full_unstemmed | The impact of students' attitude and subjective norm on the behavioural intention to use services of banking system |
| title_short | The impact of students' attitude and subjective norm on the behavioural intention to use services of banking system |
| title_sort | impact of students attitude and subjective norm on the behavioural intention to use services of banking system |
| topic | HG Finance |
| url | https://repo.uum.edu.my/id/eprint/13974/1/f10.pdf |
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