Malaysian Y generation consumer research: Does gender and technology literacy affirmative towards e-commerce activities?

Malaysian Y generation consumer research: Does gender and technology literacy affirmative towards e-commerce activities?

The last two decades have experienced rapid expansion of information and communication technology.This wide application of internet stated its influence on attitude and adoption of internet among various generations.The generation Y which is " the millennial generation " , are the major on...

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Chi tiết về thư mục
Những tác giả chính:	Kumar M., Dileep, Govindarajo, Normala S, S., Harvi
Định dạng:	Bài viết
Ngôn ngữ:	English
Được phát hành:	International Foundation for Research & Development 2014
Những chủ đề:	HB Economic Theory
Truy cập trực tuyến:	https://repo.uum.edu.my/id/eprint/14016/1/J6%2812%291.pdf

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