Fuzzy logic approach to corporate strategy mapping
Corporate strategy mapping involves an analysis of company's present situation based on strategic factors known as SWOT factors that represent Strengths, Weaknesses, Opportunities, and Threats. The company survival analysis aims to forecast appropriate strategies to undertake.For this purpose,...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2006
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/14117/1/05276505.pdf |