Marketing integration in cross-border mergers and acquisitions: conceptual framework and research propositions
As for Mergers and Acquisitions (M&As), cross-border M&As are particularly problematic and complex.The most challenging issue is the integration of different management styles and departmental practices.Once the integration seeps deeper into functional levels, the M&A commitment offered...
| Үндсэн зохиолчид: | , , |
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| Формат: | Өгүүллэг |
| Хэвлэсэн: |
Inderscience Enterprises Ltd.
2014
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| Нөхцлүүд: |