Marketing integration in cross-border mergers and acquisitions: conceptual framework and research propositions

Marketing integration in cross-border mergers and acquisitions: conceptual framework and research propositions

As for Mergers and Acquisitions (M&As), cross-border M&As are particularly problematic and complex.The most challenging issue is the integration of different management styles and departmental practices.Once the integration seeps deeper into functional levels, the M&A commitment offered...

Bibliografske podrobnosti
Main Authors:	Sinkovics, Rudolf R., Jedin, Mohd. Haniff, Sinkovics, Noemi
Format:	Article
Izdano:	Inderscience Enterprises Ltd. 2014
Teme:	HF5601 Accounting

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