Sacred communication: Exploring the attributes of health promotion programs in the faith-based media
Cultural sensitivity is a widely accepted principle among health behaviour and health communication researcher.However, studies that focus on faith-based health communication in particular on Islamic perspective or practices are rare.In contrast, the emergent and increasing of faith based media or...
| Main Authors: | , , |
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| 格式: | Conference or Workshop Item |
| 语言: | English |
| 出版: |
2009
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| 主题: | |
| 在线阅读: | https://repo.uum.edu.my/id/eprint/14163/1/_09.pdf |
| _version_ | 1825803313598169088 |
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| author | Ahmad, Mohd Khairie Harrison, John Davies, Christopher Lawe |
| author_facet | Ahmad, Mohd Khairie Harrison, John Davies, Christopher Lawe |
| author_sort | Ahmad, Mohd Khairie |
| collection | UUM |
| description | Cultural sensitivity is a widely accepted principle among health behaviour and health
communication researcher.However, studies that focus on faith-based health communication in particular on Islamic perspective or practices are rare.In contrast, the emergent and increasing of faith based media or communication institutions have significantly marked a growing interest to understand health promotion from cultural sensitivity such as Islamic communication. Thus, based on present study of 13 health promotion programs broadcasted by an Islamic radio station in Malaysia, this paper explored the attributes and practices of the faith based media in promoting health.The 390 minutes length of data was examined by employing thematic analysis using qualitative analysis software-NVivo version 8. In particular, this paper has three objectives: (i) briefly discuss the values and characteristics that formulate Islamic communication in health promotion; (ii) examine the characteristics of Islamic health promotion; and (iii) pointing out the potential and challenges of Islamic health communication in Malaysia. The insight of this paper may contribute to the understanding of Islamic communication in media and its impact for social change agenda such as on health promotion to Muslim community.These findings may also
contribute to further development of health promotion strategy for Muslim communities in
Islamic nation or non-Islamic nation. |
| first_indexed | 2024-07-04T05:54:56Z |
| format | Conference or Workshop Item |
| id | uum-14163 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:54:56Z |
| publishDate | 2009 |
| record_format | eprints |
| spelling | uum-141632015-05-17T06:38:33Z https://repo.uum.edu.my/id/eprint/14163/ Sacred communication: Exploring the attributes of health promotion programs in the faith-based media Ahmad, Mohd Khairie Harrison, John Davies, Christopher Lawe P Philology. Linguistics Cultural sensitivity is a widely accepted principle among health behaviour and health communication researcher.However, studies that focus on faith-based health communication in particular on Islamic perspective or practices are rare.In contrast, the emergent and increasing of faith based media or communication institutions have significantly marked a growing interest to understand health promotion from cultural sensitivity such as Islamic communication. Thus, based on present study of 13 health promotion programs broadcasted by an Islamic radio station in Malaysia, this paper explored the attributes and practices of the faith based media in promoting health.The 390 minutes length of data was examined by employing thematic analysis using qualitative analysis software-NVivo version 8. In particular, this paper has three objectives: (i) briefly discuss the values and characteristics that formulate Islamic communication in health promotion; (ii) examine the characteristics of Islamic health promotion; and (iii) pointing out the potential and challenges of Islamic health communication in Malaysia. The insight of this paper may contribute to the understanding of Islamic communication in media and its impact for social change agenda such as on health promotion to Muslim community.These findings may also contribute to further development of health promotion strategy for Muslim communities in Islamic nation or non-Islamic nation. 2009-07-21 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/14163/1/_09.pdf Ahmad, Mohd Khairie and Harrison, John and Davies, Christopher Lawe (2009) Sacred communication: Exploring the attributes of health promotion programs in the faith-based media. In: Conference on Media and Islamic Thinking (MIST'09), 21-22 July 2009, Bangi, Malaysia.. |
| spellingShingle | P Philology. Linguistics Ahmad, Mohd Khairie Harrison, John Davies, Christopher Lawe Sacred communication: Exploring the attributes of health promotion programs in the faith-based media |
| title | Sacred communication: Exploring the attributes
of health promotion programs in the faith-based media |
| title_full | Sacred communication: Exploring the attributes
of health promotion programs in the faith-based media |
| title_fullStr | Sacred communication: Exploring the attributes
of health promotion programs in the faith-based media |
| title_full_unstemmed | Sacred communication: Exploring the attributes
of health promotion programs in the faith-based media |
| title_short | Sacred communication: Exploring the attributes
of health promotion programs in the faith-based media |
| title_sort | sacred communication exploring the attributes of health promotion programs in the faith based media |
| topic | P Philology. Linguistics |
| url | https://repo.uum.edu.my/id/eprint/14163/1/_09.pdf |
| work_keys_str_mv | AT ahmadmohdkhairie sacredcommunicationexploringtheattributesofhealthpromotionprogramsinthefaithbasedmedia AT harrisonjohn sacredcommunicationexploringtheattributesofhealthpromotionprogramsinthefaithbasedmedia AT davieschristopherlawe sacredcommunicationexploringtheattributesofhealthpromotionprogramsinthefaithbasedmedia |