Examining a moderating role of migration on news usage in an intra-national ethnic setting

The effect of cross border migration on news consumption has been well explored in uses and grtifications studies. Most of these studies focus on inter-national migrants with little empirical attention on intra-national migrants. Besides, most of these studies have not examined migration within the...

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Main Authors: Saleeman, Ibrahim G., M. Budiman, Adrian, Ahmad, Mohd Khairie
Format: Article
Language:English
Published: IISTE 2015
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/14166/1/19731-22243-1-PB.pdf
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author Saleeman, Ibrahim G.
M. Budiman, Adrian
Ahmad, Mohd Khairie
author_facet Saleeman, Ibrahim G.
M. Budiman, Adrian
Ahmad, Mohd Khairie
author_sort Saleeman, Ibrahim G.
collection UUM
description The effect of cross border migration on news consumption has been well explored in uses and grtifications studies. Most of these studies focus on inter-national migrants with little empirical attention on intra-national migrants. Besides, most of these studies have not examined migration within the context of ethnic variables like ethnic identity. This study is examining a possible moderating effect of migration on ethnic identity as a predictor of news usage among the three major ethnic groups in Nigeria. Survey questionnaires were administered on 400 undergraduates in three universities in Nigeria between January and April, 2014.We use Partial Least Square Structural Equation Modeling (PLS-SEM) approach to measure the relationships among the variables Findings show ethnic migration having a significant moderating effect on ithe predictive power of ethnic identity on news gratifications.
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spelling uum-141662016-04-27T08:48:35Z https://repo.uum.edu.my/id/eprint/14166/ Examining a moderating role of migration on news usage in an intra-national ethnic setting Saleeman, Ibrahim G. M. Budiman, Adrian Ahmad, Mohd Khairie P Philology. Linguistics The effect of cross border migration on news consumption has been well explored in uses and grtifications studies. Most of these studies focus on inter-national migrants with little empirical attention on intra-national migrants. Besides, most of these studies have not examined migration within the context of ethnic variables like ethnic identity. This study is examining a possible moderating effect of migration on ethnic identity as a predictor of news usage among the three major ethnic groups in Nigeria. Survey questionnaires were administered on 400 undergraduates in three universities in Nigeria between January and April, 2014.We use Partial Least Square Structural Equation Modeling (PLS-SEM) approach to measure the relationships among the variables Findings show ethnic migration having a significant moderating effect on ithe predictive power of ethnic identity on news gratifications. IISTE 2015 Article PeerReviewed application/pdf en cc_by https://repo.uum.edu.my/id/eprint/14166/1/19731-22243-1-PB.pdf Saleeman, Ibrahim G. and M. Budiman, Adrian and Ahmad, Mohd Khairie (2015) Examining a moderating role of migration on news usage in an intra-national ethnic setting. Journal of New Media and Mass Communication, 34. pp. 1-6. ISSN 2224-3267 http://iiste.org/Journals/index.php/NMMC/issue/view/1662
spellingShingle P Philology. Linguistics
Saleeman, Ibrahim G.
M. Budiman, Adrian
Ahmad, Mohd Khairie
Examining a moderating role of migration on news usage in an intra-national ethnic setting
title Examining a moderating role of migration on news usage in an intra-national ethnic setting
title_full Examining a moderating role of migration on news usage in an intra-national ethnic setting
title_fullStr Examining a moderating role of migration on news usage in an intra-national ethnic setting
title_full_unstemmed Examining a moderating role of migration on news usage in an intra-national ethnic setting
title_short Examining a moderating role of migration on news usage in an intra-national ethnic setting
title_sort examining a moderating role of migration on news usage in an intra national ethnic setting
topic P Philology. Linguistics
url https://repo.uum.edu.my/id/eprint/14166/1/19731-22243-1-PB.pdf
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