Faktor rintangan ke atas kempen tak nak merokok. Resistance in the "say no to smoking' campaign
The study aims to identify the relationship between the characteristics of innovation and resistance towards the ‘Say No to Smoking’ campaign. By using cluster sampling, a total of 396 respondents were selected from eight secondary schools in the northern states of Peninsular Malaysia.Data were col...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Kebangsaan Malaysia
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/14231/1/V30_1_5.pdf |
| _version_ | 1825803324459319296 |
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| author | Hassan, Hanum Yusof, Norhafezah Awang Hashim, Rosna |
| author_facet | Hassan, Hanum Yusof, Norhafezah Awang Hashim, Rosna |
| author_sort | Hassan, Hanum |
| collection | UUM |
| description | The study aims to identify the relationship between the characteristics of innovation and resistance towards the ‘Say No to Smoking’ campaign. By using cluster sampling, a total of
396 respondents were selected from eight secondary schools in the northern states of Peninsular Malaysia.Data were collected through a survey method data and were analyzed using the Pearson
correlation statistical analysis. The results showed that there was a significant relationship between innovation characteristics i.e., relative advantage, compatibility, complexity and trialbility with the existence of resistance towards the ‘Say No to Smoking’ campaign.This study also showed that factors such as the characteristics of innovation which could lead to one more innovation may fail to get disseminated. In fact, this study can help decision makers
to identify the causes of rejection of new innovations in health campaigns that are being introduced to the community in an effort
to improve public’s receptiveness of future health campaigns. |
| first_indexed | 2024-07-04T05:55:06Z |
| format | Article |
| id | uum-14231 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:55:06Z |
| publishDate | 2014 |
| publisher | Universiti Kebangsaan Malaysia |
| record_format | eprints |
| spelling | uum-142312016-05-17T07:12:53Z https://repo.uum.edu.my/id/eprint/14231/ Faktor rintangan ke atas kempen tak nak merokok. Resistance in the "say no to smoking' campaign Hassan, Hanum Yusof, Norhafezah Awang Hashim, Rosna P Philology. Linguistics The study aims to identify the relationship between the characteristics of innovation and resistance towards the ‘Say No to Smoking’ campaign. By using cluster sampling, a total of 396 respondents were selected from eight secondary schools in the northern states of Peninsular Malaysia.Data were collected through a survey method data and were analyzed using the Pearson correlation statistical analysis. The results showed that there was a significant relationship between innovation characteristics i.e., relative advantage, compatibility, complexity and trialbility with the existence of resistance towards the ‘Say No to Smoking’ campaign.This study also showed that factors such as the characteristics of innovation which could lead to one more innovation may fail to get disseminated. In fact, this study can help decision makers to identify the causes of rejection of new innovations in health campaigns that are being introduced to the community in an effort to improve public’s receptiveness of future health campaigns. Universiti Kebangsaan Malaysia 2014 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/14231/1/V30_1_5.pdf Hassan, Hanum and Yusof, Norhafezah and Awang Hashim, Rosna (2014) Faktor rintangan ke atas kempen tak nak merokok. Resistance in the "say no to smoking' campaign. Jurnal Komunikasi = Malaysian Journal of Communication, 30 (1). pp. 75-95. ISSN 2289-151X http://www.ukm.my/jkom/ |
| spellingShingle | P Philology. Linguistics Hassan, Hanum Yusof, Norhafezah Awang Hashim, Rosna Faktor rintangan ke atas kempen tak nak merokok. Resistance in the "say no to smoking' campaign |
| title | Faktor rintangan ke atas kempen tak nak merokok.
Resistance in the "say no to smoking' campaign |
| title_full | Faktor rintangan ke atas kempen tak nak merokok.
Resistance in the "say no to smoking' campaign |
| title_fullStr | Faktor rintangan ke atas kempen tak nak merokok.
Resistance in the "say no to smoking' campaign |
| title_full_unstemmed | Faktor rintangan ke atas kempen tak nak merokok.
Resistance in the "say no to smoking' campaign |
| title_short | Faktor rintangan ke atas kempen tak nak merokok.
Resistance in the "say no to smoking' campaign |
| title_sort | faktor rintangan ke atas kempen tak nak merokok resistance in the say no to smoking campaign |
| topic | P Philology. Linguistics |
| url | https://repo.uum.edu.my/id/eprint/14231/1/V30_1_5.pdf |
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