Faktor rintangan ke atas kempen tak nak merokok. Resistance in the "say no to smoking' campaign

The study aims to identify the relationship between the characteristics of innovation and resistance towards the ‘Say No to Smoking’ campaign. By using cluster sampling, a total of 396 respondents were selected from eight secondary schools in the northern states of Peninsular Malaysia.Data were col...

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Asıl Yazarlar: Hassan, Hanum, Yusof, Norhafezah, Awang Hashim, Rosna
Materyal Türü: Makale
Dil:English
Baskı/Yayın Bilgisi: Universiti Kebangsaan Malaysia 2014
Konular:
Online Erişim:https://repo.uum.edu.my/id/eprint/14231/1/V30_1_5.pdf
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author Hassan, Hanum
Yusof, Norhafezah
Awang Hashim, Rosna
author_facet Hassan, Hanum
Yusof, Norhafezah
Awang Hashim, Rosna
author_sort Hassan, Hanum
collection UUM
description The study aims to identify the relationship between the characteristics of innovation and resistance towards the ‘Say No to Smoking’ campaign. By using cluster sampling, a total of 396 respondents were selected from eight secondary schools in the northern states of Peninsular Malaysia.Data were collected through a survey method data and were analyzed using the Pearson correlation statistical analysis. The results showed that there was a significant relationship between innovation characteristics i.e., relative advantage, compatibility, complexity and trialbility with the existence of resistance towards the ‘Say No to Smoking’ campaign.This study also showed that factors such as the characteristics of innovation which could lead to one more innovation may fail to get disseminated. In fact, this study can help decision makers to identify the causes of rejection of new innovations in health campaigns that are being introduced to the community in an effort to improve public’s receptiveness of future health campaigns.
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spelling uum-142312016-05-17T07:12:53Z https://repo.uum.edu.my/id/eprint/14231/ Faktor rintangan ke atas kempen tak nak merokok. Resistance in the "say no to smoking' campaign Hassan, Hanum Yusof, Norhafezah Awang Hashim, Rosna P Philology. Linguistics The study aims to identify the relationship between the characteristics of innovation and resistance towards the ‘Say No to Smoking’ campaign. By using cluster sampling, a total of 396 respondents were selected from eight secondary schools in the northern states of Peninsular Malaysia.Data were collected through a survey method data and were analyzed using the Pearson correlation statistical analysis. The results showed that there was a significant relationship between innovation characteristics i.e., relative advantage, compatibility, complexity and trialbility with the existence of resistance towards the ‘Say No to Smoking’ campaign.This study also showed that factors such as the characteristics of innovation which could lead to one more innovation may fail to get disseminated. In fact, this study can help decision makers to identify the causes of rejection of new innovations in health campaigns that are being introduced to the community in an effort to improve public’s receptiveness of future health campaigns. Universiti Kebangsaan Malaysia 2014 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/14231/1/V30_1_5.pdf Hassan, Hanum and Yusof, Norhafezah and Awang Hashim, Rosna (2014) Faktor rintangan ke atas kempen tak nak merokok. Resistance in the "say no to smoking' campaign. Jurnal Komunikasi = Malaysian Journal of Communication, 30 (1). pp. 75-95. ISSN 2289-151X http://www.ukm.my/jkom/
spellingShingle P Philology. Linguistics
Hassan, Hanum
Yusof, Norhafezah
Awang Hashim, Rosna
Faktor rintangan ke atas kempen tak nak merokok. Resistance in the "say no to smoking' campaign
title Faktor rintangan ke atas kempen tak nak merokok. Resistance in the "say no to smoking' campaign
title_full Faktor rintangan ke atas kempen tak nak merokok. Resistance in the "say no to smoking' campaign
title_fullStr Faktor rintangan ke atas kempen tak nak merokok. Resistance in the "say no to smoking' campaign
title_full_unstemmed Faktor rintangan ke atas kempen tak nak merokok. Resistance in the "say no to smoking' campaign
title_short Faktor rintangan ke atas kempen tak nak merokok. Resistance in the "say no to smoking' campaign
title_sort faktor rintangan ke atas kempen tak nak merokok resistance in the say no to smoking campaign
topic P Philology. Linguistics
url https://repo.uum.edu.my/id/eprint/14231/1/V30_1_5.pdf
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