Salient beliefs and intention to shop online

Salient beliefs and intention to shop online

This paper examines the relationships between salient beliefs and intention to shop online based on TRA model.Over 140 students of a Malaysian university completed a 4-page questionnaire consisting of 26-items measuring salient beliefs(convenience, information, product perception, shopping experienc...

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Bibliographic Details
Main Authors:	Adam, Mohamad Zainol Abidin, Nik Mat, Nik Kamariah
Format:	Conference or Workshop Item
Language:	English
Published:	2006
Subjects:	HB Economic Theory
Online Access:	https://repo.uum.edu.my/id/eprint/14316/1/001_ICoEC_2006.pdf

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