Salient beliefs and intention to shop online
This paper examines the relationships between salient beliefs and intention to shop online based on TRA model.Over 140 students of a Malaysian university completed a 4-page questionnaire consisting of 26-items measuring salient beliefs(convenience, information, product perception, shopping experienc...
| المؤلفون الرئيسيون: | , |
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| التنسيق: | Conference or Workshop Item |
| اللغة: | English |
| منشور في: |
2006
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://repo.uum.edu.my/id/eprint/14316/1/001_ICoEC_2006.pdf |