Intention to shop online amongst MBA students: Applicability of the theory of reasoned action (TRA)
Internet has changed the way business is conducted and one of the emerging uses of the Internet is for shopping.With an increasing affluent community the potential of Internet shopping cannot be ignored.The purpose of this paper is to test the applicability of the TRA (Fishbein & Ajzen, 1975; Aj...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2005
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/14345/1/ICoEC-1c1.pdf |