Current implementation of third party certification in Malaysian e-Commerce environment
Trust is an increasingly important concept on the Internet, especially for the e-Commerce environment.Creating initial trust from buyer to seller is one of the problem that eCommerce need to address immediately since without this initial trust, buyers will be reluctant to commit any transaction thro...
Main Author: | Hassan, Syahida |
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Format: | Monograph |
Language: | English |
Published: |
Universiti Utara Malaysia
2007
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Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/14350/1/A.pdf |
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